ABOUT

I am Geoff Smith

A Los Angeles–based fashion designer, tailor, stylist, and creative.

Fashion has always been something I’ve felt deeply connected to, but getting here wasn’t exactly a straight line. I spent 20 years in the U.S. Army before finally deciding to give myself the opportunity to pursue the thing I had always been passionate about: creating.

After leaving the Army, I went to fashion school in Dallas, where I started really learning how to turn the ideas in my head into something people could actually wear. My student collection went on to win Best in Show, which gave me the confidence to believe that maybe this thing I had been carrying with me for so long could really become my life.

In 2023, I moved to Los Angeles to take that next step. Since then, I’ve had the opportunity to work as a tailor, designer, stylist, and creative, working alongside some incredibly talented people in fashion and entertainment. I’ve tailored for Beyoncé’s Cowboy Carter tour and created custom looks for artists and entertainers, including Miles Richie and Durand Bernarr.

But for me, the biggest goal has always been to create something that is my own.

That’s where EVRYBDYCVRD - Everybody Covered comes in.

I created Everybody Covered because I believe great clothes should make you feel like yourself. My approach is rooted in luxury streetwear, but I’m less interested in following a specific category and more interested in creating pieces that feel original, effortless, and intentional.

I love playing with shape, construction, unexpected details, and the little things that make a garment feel special.

I’m still learning. I’m still growing. And I’m still figuring out exactly where this journey is going.

But after 20 years of doing what I was supposed to do, I’m finally doing what I love.

And I’m just getting started.